No regular slips away unnoticed
A regular who quietly stops coming is the most expensive thing that happens in a café, and you will not notice for a month because the queue looks the same. The card notices. It also tells you who is two stamps from a free coffee, which is the cheapest reason to come back you will ever hand out.
Pick your industry and the platform changes shape
PointVibe is not one dashboard with everything switched on. You choose your trade when you sign up, and it only shows you what your kind of business actually uses.
What you get on day one
- A digital stamp card, set up as your default pass
- Counter QR poster, sized for the counter
- Free-item rewards pulled from your menu
- Birthday and win-back automations
- Geofencing, if you want passing trade
Table reservations and Menu QR are coming for food and drink.Coming soon
What you never have to look at
- An appointment calendar
- Staff rotas and availability
- A cancellation waitlist
Built for other trades. You will not be asked to configure any of it, and it will not clutter your nav.
What it looks like on an ordinary day
The first regular of the day. She scans while the milk steams. Two seconds, and she is on her eighth cup.
A new face. He scans the QR by the counter while he waits. Member 341, tagged counter QR, so you know the poster is working.
The quiet hour. You open the gone quiet group. Eleven people who used to come in daily have not been for two weeks. One message goes to all of them.
Close up. Nine cards completed today. Two people are a single visit away from a free coffee, and they do not know it yet.
Where the extra money actually comes from
Three levers, and it is worth being plain about which one does the work. A loyalty card is not magic: it changes how often somebody chooses you over the shop forty metres away.
New faces find you
A code by the till turns somebody already paying into somebody you can reach again. The same link goes in your Instagram bio and your Google listing, and a geofence can put an offer on the lock screen of somebody walking past at eleven on a Tuesday. Every join records where it came from, so after a month you stop guessing which of those is worth your time.
Regulars come back more often
Two stamps from a free coffee is a reason to walk the extra block, and it is a reason you can point at: the people who are close to a reward are a list you can message, not a hunch. The ones who have gone quiet are a list too, and they are the cheapest customers you will ever win back because they already liked you.
The reward pays for itself
A free tenth coffee costs you the margin on one cup and buys nine visits. You choose what you give away and at what threshold, pulled from your own menu, so the giveaway is the thing with the best margin rather than whatever the scheme decided.
The arithmetic, with our assumptions showing
- 200 regulars on the card
- a $6 flat white
- the card moves each of them one extra visit a month
200 × $6 = $1,200 a month, against one free coffee per completed card.
Your numbers will not be these. That is the point — the arithmetic is yours to check rather than ours to claim, and if one extra visit a month sounds optimistic for your shop, halve it and see whether it still pays.
Four things worth watching
Not a dashboard of forty charts. These are the ones that change what you do next week.
Questions from your trade
Work backwards from margin. If a flat white costs you about $1.20 to make and you clear roughly $2 a visit, ten stamps is comfortable. Six feels generous and twelve starts to feel like homework.
A scan is about two seconds and it happens while the drink is being made, so it lands in dead time you already have. There is no app for the customer to open and no name to look up.
Because a coffee is a coffee. When the price barely changes, counting visits is fairer and far easier to explain across the counter. Points suit businesses where somebody might spend $4 or $40.
Not yet. Gift cards are coming soon, and when they land they will sit on the same customer record as the stamp card. Today PointVibe issues loyalty passes: stamps, visits and points.
Your customers' wallets are waiting
Build a loyalty program your customers actually keep — one pass, both wallets, live in about five minutes.
